Souk & Co. is a boutique travel company, bringing over 25 years of travel experience and local expertise to crafting unforgettable journeys for groups and independent travelers.

Our story began with a love for Morocco—a land of vibrant souks, breathtaking landscapes, and warm hospitality. For over 11 years, we have been dedicated to bringing the magic of Morocco to our guests. Our deep connections allow us to deliver truly exceptional experiences, ensuring that every journey is infused with authenticity and charm.

As our story continues we’re immensely excited to announce our expansion into GREECE! We can’t wait to share the mesmerising beauty, have fun connecting with locals and savour the mouthwatering flavours in this sun-kissed destination… all wrapped up with a warm Mediterranean welcome and our signature boutique approach.

From our base in Australia, and our locations in Morocco and Greece, we're thrilled to keep delivering exceptional bespoke getaways to these enchanting destinations.

 
 
 

SALLY - Founder & Managing Director

Sally splits her time between her family home in Sydney and her beloved bases in Morocco and Greece.

Her skill set is a seamless blend of her backgrounds in travel and design, fuelling her flair for crafting unforgettable experiences. Her eye for detail and love of soulful experiences is woven into each and every unique getaway that we curate.

Known for her passion, vibrant energy, and trademark pink lipstick, Sally infuses joy, enthusiasm and authenticity into every aspect of our brand.

 
 
 
 
 

HASSAN - General Manager, Morocco

Hassan is a proud Berber who lives in Morocco's beautiful coastal city, Agadir with his family. Armed with university qualifications in Tourism and Applied Linguistics (the man speaks five languages!) and a long established career as a tour leader, Hassan is our resident expert on the ground, head of our Moroccan team, and vegemite connoisseur. Hassan’s deep intellect, knowledge, experience and logistical wizardry are complimented by his great humour, humility and warmth.

"Morocco is full of surprises. In every corner of my beautiful country, I know the right roads to take, the best hotels, stores, workshops, museums, market stalls, restaurants and viewing points to stop at, and the tales behind the local traditions. My native Berber language in some areas is the only way to connect with locals."

 
 
Hassan - Souk & Co. Moroccan Guide
 

JO - Head of Travel Operations & Host, Morocco

Jo brings her Northern Beaches charm and an impressive career in the travel industry to the Souk & Co. team. With a deep love for Morocco and an exceptional knack for turning wish-lists into reality, Jo seamlessly liaises with clients and suppliers, ensuring every detail of our getaways is thoughtfully crafted.

Away from her desk, Jo treasures moments of connection—sunrise beach walks, taking to the water, or sharing laughs with loved ones. 

Jo’s expertise and love for creating extraordinary experiences, coupled with her quick one-liners make her an integral part of Souk & Co. and the magic that we bring to every journey.

 
 
 

FLICK - Host, Morocco

We’re delighted to have Flick as part of the Souk & Co. team, in her role as host. With her extensive background in Applied Science, and as a seasoned globetrotter, Flick brings a wide array of experience and a deep curiosity about the world.

She thrives on connecting with people, learning about new cultures, and sharing meaningful moments along the way.

As a regular host, Flick is a favourite among our guests and team alike, known for her warm nature, sharp sense of humour, and dance moves that never fail to entertain. Flick’s energy and charm make every journey unforgettable.

 
 
 
 
 

KIMON - General Manager, Greece

Our resident Greek local from Thessaloniki, Kimon brings a wealth of expertise and experience in hospitality and tourism to our team. From hotels and restaurants to yachting and traveling he knows his way around Greece, both by land and by sea.

With a love for nature and a Masters degree in forestry and botany, Kimon can turn a casual walk into a unique & enlightening experience.

A born adventure seeker with trademark Greek warmth & humour, Kimon is at the heart of our Greek operations, and his positivity, willingness & deep connections guarantee that every getaway is as fun and soulful as it is extraordinary.

 
 
 
 
 
 

MANAL - Reservations, Morocco

From her home town of Agadir, Manal, is our ever-efficient wonder woman in Morocco who liaises with our lovely suppliers, expertly manages all our reservations and navigates the time differences of our multi-national locations with a smile.

Highly experienced in the tourist industry, Manal’s an aficionado in everything from smoothing out inevitable travel bumps to special operations requests.

 


 

ELIZA - Accounts Manager

Eliza is our go-to accounts extraordinaire, keeping everything running smoothly behind the scenes. Born in Sydney but a country girl at heart, Eliza began her career managing cattle stations and farms in Western Australia, where her passion for organization and numbers sparked her journey into bookkeeping and accounting. When she’s not focused on numbers or farm life, she’s likely trading the paddocks for snowy slopes, enjoying a passion for skiing.

Now based in the beautiful Hunter Valley, NSW, Eliza is a vital part of the Souk & Co. team while also pursuing her Bachelor of Accounting. With her strong work ethic, knack for problem-solving, and love for the details, Eliza ensures our operations stay as seamless as our getaways.

 
 
 
BRIONY RUSSELL
 

BRIONY - Creative Director

Based in Sydney, Briony is our creative guru who brings her signature sparkle to everything we do! A long-standing member of the Souk & Co. family, Briony has journeyed with us every step of the way, and is well known and loved for her stunning artwork, quick wit, and dance moves.

And as a seasoned co-host in Morocco let’s not forget her prowess for tying head scarves, riding camels and belly-dancing!

 
 
 
 

An all important part of our team are our trusted guides and drivers – all of whom are passionate and dedicated to unlocking the charms and intricacies of their homeland. Their knowledge and experience is second-to-none. Combined with their warmth, wit and zeal for showcasing their country, you’ll take home memories of a lifetime.

We are also blessed to work with an amazing array of hoteliers, restauranteurs, artisans and suppliers… each and every one that we have personally met and formed warm and fabulous relationships with. In almost all cases, these are privately owned and operated boutique businesses, much like ours, driven by like-minded creatives who proudly offer authenticity and a sense of soul, and who recognize that our guests’ experience is at the very pinnacle of what we do.